Saturday, October 01, 2011

Narcissus Search on Ars Electronica Blog

Great! The Ars Electronica blog has added an article on the Narcissus (anti)-Search Engine that I've been working on with Aharon Amir over the last couple of years.

Narcissus takes the results from a search of a site or database but measures the "popularity" of the results (in our first example, by counting the number of times a result is clicked on). It then deprioritises popular results, pushing them first to the end of the page and then into a limbo where they aren't shown at all for a number of searches.

The idea is to make an artistic comment on the positive feedback loops that operate throughout most of our social media to reward success with further success. In contrast, Narcissus rewards failure and so helps searchers explore the shadows : alternative and disregarded ideas and opinions.

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