Wow! The BBC's web-research labs are taking The Archers to a new level.

Total respect, of course. The BBC is a major innovator in "old-media". (Aside. One reason the UK music scene is so good : 1-XTRA, a state-sponsored radio network which tracks and feeds the ever shifting fashions and inventions of London's pirate radio ecology.)

Update : of course there's a hint of SemWebishness about this (made explicit at the end of the blogpost) but nothing that stands out. The live-rolling soap format could be made to work equally well with the SynWeb, and there's no indication which they're actually using.