Great rant against the idiocy of buying bottled water.

Of course, people buy bottled waters because they're addicted to branding. So, what's the answer? Here's a Viridian Design challenge : to design a trendier re-usable water bottle. One that looks good and makes a statement. If the iPod can make pirating music trendier than buying CDs, why can't a "tethered" aquaPod? NO! Nestlé already got there first with that branding. It *is* a bottled water :-(

Need a better name too, then.