Tim O'Reilly explains Web 2.0.

Whatever the merits or problems with the term "Web 2.0" and O'Reilly's attempt to brand it, what is clear is that O'Reilly talks to a bunch of the kind of people I think of as smart and interesting. And very much gets it. (As we used to say back in web 1.0) All the exciting stuff from blogging to wikis and wikipedia to folksonomies to RSS to the long tail to Google etc. etc. is there.

But this raises the intriguing question - what's missing from O'Reilly's radar?

What are the cool things happening at the moment, that 100% fit into the web 2.0 story, but O'Reilly and co. haven't come across?

Anyone got any suggestions?

Update : reading the OReilly piece I'm struck by the emphasis on "data-inside". Especially this : The race is on to own certain classes of core data: location, identity, calendaring of public events, product identifiers and namespaces. ... For example, in the area of identity, PayPal, Amazon's 1-click, and the millions of users of communications systems, may all be legitimate contenders to build a network-wide identity database. (In this regard, Google's recent attempt to use cell phone numbers as an identifier for Gmail accounts may be a step towards embracing and extending the phone system.)

I hadn't noticed this in the web 2.0 debate, but it ties right in with something I've long been focussed on : AddressableThings.

That's a fascinating idea of Google embracing and extending the phone system, too.