Matt Haughey : My site is days old but outperforming the more useful site that has been around for a couple years.

But why is it so intuitively obvious that the manufacturer's site, even if it's packed with detail is the more useful. There's an alternative theory : Matt's blog is more useful because it contains the information people actually want to link to, in the size and format they want it.

This isn't a problem with blogs or PageRank. It's a problem with democracy. The masses will "elect" whatever story speaks to them in the format they have the time and inclination to accept. And maybe, as with the mass-media, this is a race to the lowest common denominator.

If so, it's troubling. Should Google go the elitist route of having self-appointed experts to decide which stories are really useful? Or should it honor what the "average man on the web" wants to read?

Maybe I should write for the Register UK too