Alan Kay (allegedly) said that the best way to predict the future was to invent it. Just looking at Microdoc news (nee Google Village) I'm starting to think of a similar principle. In the microcontent field there may not be room for two players. Maybe there's room for Microdoc as Microcontent News seems to be on vacation ... but in general the best way to own a micropublishing niche is to invent it.

Actually, that's a glib phrase with no empirical research behind it whatsoever. But if you know better, comment me.